Behind the Banners: Supporting The Brave New Now on a major digital campaign
Every so often, a project comes along that reminds you why it’s better not to go it alone.
Creative production and HTML5 banners are our bread and butter at AGCS. With that being said, we know just how much more impactful creatives can be when you get the right people involved – especially when those people know their industry inside and out.
That’s exactly why we partnered with The Brave New Now.
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A bit about The Brave New Now
The Brave New Now is a creative company with over a decade of experience realising brand and campaign strategies for clients all around the world. If you want to see for yourself, you only need to see their portfolio on Instagram to see a track record of bold, creative campaigns.
Here’s some exciting work they recently finished up:
- Strategic positioning and brand direction for Zens
- A visual refresh for Maxi-Cosi
- Perfect G&T pairing for Fever-Tree
- Managing digital lead-gen and content creation for Tesla
Their commitment to their work and that forward-thinking creativity were exactly why we were so excited when they approached us for help with their latest project.
Find out how AGCS can help you make your complete campaign vision a reality.
Working with The Brave New Now
At AGCS, we specialise in creating digital campaigns, HTML 5 banners, and web creatives for brands and agencies. For most projects, businesses come directly to us for website development, digital design, and creative production. In this case, The Brave New Now reached out requesting several different formats of display banners in various sizes to be trafficked over 4 major online websites for a major campaign for an international client.
To help realise their strategy for their client, they needed to partner with a digital agency that could reliably handle the display banner portion of their multi-faceted campaign. Our task was to deliver 23 display banners. These banners needed to be responsive across different devices and platforms, and ready for rollout come release day. Our goal, though, was to act as an extension of The Brave New Now’s team for the project – not just an external agency.
To make sure the banners hit the nail on the head, we:
- Used the visual direction and campaign guidelines developed by TBNN for their client
- Defined asset specs for each of their target platforms, placement, and formats
- Set up feedback loops with TBNN so quality checks stayed focused
By the end of it, their client was left with a successful digital campaign and numerous display banner variants at their disposal.
Results
Collaborating with TBNN was a great example of how agencies can work together to drive high-impact campaigns that leave clients saying “that was money well spent.” Their bold brand direction and creative strategy made it all the easier for us at AGCS to build fast, reliable banners for them at scale.
Together, we launched a complete suite of display banners that got there on time and were fully aligned with the client’s branding.
Working with Morne and the AGCS team was a really positive and collaborative experience. Excellent, clear communication and always willing to push the creative as much as possible. We’ll definitely work with them again.
Roger Leebody
Creative Partner & Co-Founder
Looking ahead
Working with The Brave New Now on this large-scale project was a pleasure for us. If you’re interested in elevating your brand in 2026, we recommend reaching out to their team to discuss your options.
If your agency is looking for a creative production partner to handle campaign assets at scale, or just support your digital campaigns, we’d love to set up a chat and see what we can create together.
Learn more about working with AGCS
AGCS is a creative production studio based in Amsterdam, specialising in digital campaigns and HTML5 banner production for brands and agencies.
