Rich media video display advertising: the key to brand engagement
In today’s digital landscape, video display ads are a powerhouse.
These ads use video content to engage with impact, from the rise in mobile video to personalized narratives. What’s unique? Rich media video ads excel in engagement, boasting higher click-through and conversion rates. Platforms like Google Ads and Google Ads Display Network offer targeted distribution.
Let’s take a closer look at what video ads are, how they are made and why they are a must in a digital media plan.
TABLE OF CONTENTS:
What are Video display ads?
At its core, video display advertising is a form of online advertising that uses video to convey promotional messages to audiences.
Unlike static display ads, video display ads offer dynamic content that can capture attention and convey more information in a short span. As the name suggests, these ads utilize video to draw in users and can be run across various ad networks and platforms.
Why is their usage growing?
Several factors have contributed to the rising popularity of video display ads:
1. Rise of Mobile: As smartphones evolve, their capabilities to display high-quality video content have drastically improved. This has led to an explosion in mobile video consumption.
2. Social Media Growth: Powerhouses such as YouTube, Instagram, and TikTok have transformed into thriving platforms for display and video advertising, attracting brands worldwide.
3. Personalized Experiences: Thanks to data-driven insights, ads can now be hyper-targeted to resonate with individual user preferences. The result? Significantly higher engagement rates with video content tailored to a user’s interests.
Benefits of Using Rich Media
Rich media video display ads aren’t just a buzzword in the marketing realm. They come with tangible benefits:
1. Increased Engagement: Video content, being both engaging and memorable, consistently outperforms other ad types.
2. Versatility: Whether you’re narrating a brand story, highlighting product features, or sharing testimonials, video ads offer a myriad of ways to communicate with your audience.
3 .Higher Conversion Rates: The numbers speak for themselves. Studies have shown that video ads consistently yield higher click-through rates, conversion rates, and overall ROI.
Ad Platforms you can use for trafficking video ads
The choice of platform often depends on your target audience and campaign goals. While platforms like YouTube and TikTok are obvious choices, the best video ads network includes the likes of Google Ads Display Video and GDN Video Ads.
Google’s suite, in particular, offers tools like Google Responsive Video Ads and Google Video Display Ads to help brands maximize their reach.
Find out how AGCS can bring your creative ideas to life.
Technical Specs and Guidelines for Video Creatives/Ads
Ensuring that your video ad performs optimally across devices and platforms requires adhering to certain technical specifications:
1. Format: Common formats include MP4, AVI, and MOV.
2. Size: Maintain an optimal balance between file size and quality for quicker load times.
3. Resolution: High-definition resolutions like 1080p are recommended, but consider the platform’s guidelines.
4. Length: Depending on the platform, you might be restricted to ad lengths of 15 seconds, 30 seconds, or more.
5. Interactive Elements: For rich media, consider including elements like clickable CTAs or embedded links to boost engagement.
How AGCS produces video ads
At AGCS, the creation of rich media video display ads is an intricate process:
1. Video Production: It begins with video crafting, using either client-provided footage or our own resources.
2. Coding Structure: Leveraging HTML5, we structure the ad, ensuring the video integrates seamlessly.
3. CSS Styling: Through CSS, we guarantee the ad’s design aligns perfectly with the client’s vision.
4. Interactivity with JavaScript: Enhancing user engagement, we can infuse interactive elements using JavaScript.
5. Testing Across Browsers: Ensuring consistency, we rigorously test the ad across browsers and devices.
6. Delivery: And of course, we always deliver—on time and beyond expectations.
Conclusion
As technology and user habits evolve, rich media video display ads are fast becoming a crucial tool for brands aiming for impactful audience engagement. The blend of visual storytelling, interactivity, and precise targeting makes it an unmatched strategy in the digital marketing playbook.
Interested in leveraging this power for your brand? Explore the AGCS website and let’s craft your next unforgettable campaign together!
