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DIGITAL OUT-OF-HOME
PRODUCTION

Digital out-of-home advertising has experienced a significant degree of innovation and technological development in recent years with the introduction of HTML5-ready OOH screens.

We design and code responsive HTML5 digital out-of-home ads with dynamic content, including live feeds, live streaming, weather conditions, and prices.

Our services also include static, video, interactive and playable DOOHs.

LIVE DATA & FEEDS

It’s proven that relevant creativity, in the right setting, will engage audiences. In order for DOOH ads to be relevant, they should integrate data with excellent creative execution. Using HTML5 to produce Digital Out of Home advertising, it’s possible to implement live data feeds into a creative, whether that be weather info, share prices, product prices or live news.

UBISOFT – GHOST RECON BREAKPOINT

Our campaign in collaboration with Ubisoft and Ocean Outdoor Netherlands is an excellent example of a real-time countdown timer display and was the first dynamic creative DOOH campaign in the Netherlands.

Want to learn more? Read about the campaign on our blog.

Out of home 6-sheet showing a Fifty Shades Darker banner

DYNAMIC DOOH

FIFTY SHADES DARKER

AGCS was commissioned by Universal Pictures Benelux to produce their digital out-of-home ads for a programmatic campaign that ran to promote the DVD release of the movie.

The DOOH advertising used a combination of HTML5 video and dynamically planned content that changed throughout the day to reveal different content to users in the daytime vs. the evening.

This campaign was highly successful and the streamlined production process meant the ads were produced in a matter of days and delivered through a programmatic DOOH buying platform.

INTERACTIVE DOOH

Pride IconWINNER OF THE OCEAN OUTDOOR DIGITAL CREATIVE COMPETITION 2019

award icon

WINNER OF THE OCEAN OUTDOOR DIGITAL CREATIVE COMPETITION 2019

Thanks to HTML5, we can code computer game-style ads for your interactive out-of-home advertising, maximising brand exposure and interest. Users are able to connect to the WIFI of a digital billboard or screen, control the game with their mobile, and interact in many other ways with the DOOH ads.

OCEAN CLEANUP INTERACTIVE GAME

AGCS has won the 2019 Ocean Outdoor Digital Creative Competition with an interactive gaming experience. Passersby are invited to play an interactive game on an outdoor screen, using their mobile devices to collect discarded plastic from an ocean scene. The game is coded to be unwinnable, with the aim to raise awareness about the dire need to stop the plastic tide. The activation successfully took place in London, Westfield Shopping Centre in August 2020.

VIDEO DOOH ADS

Video digital out-of-home blend visual impact with vast reach. They offer precise targeting and can be automated & scaled effortlessly, capturing attention through dynamic motion.

BRUICHLADDICH DISTILLERY

We crafted a Video DOOH advertising for ThirstCraft, spotlighting Bruichladdich gin. Presented in Times Square, New York, this campaign exemplified not just the spirit of the gin, but also the communication power of video out-of-home in modern society.

TRUSTED MEDIA OWNERS:

CS Digital Media Logo
MMD Logo
Platform 161 Logo
Sage and Archer Logo
Splicky Logo

F.A.Q.

Digital out-of-home advertising used to be strictly related to video creative, but recently more and more screen providers are utilizing HTML5 code for their Digital out-of-home advertising. The HTML5 technology, combined with Javascript and CSS, boost both creativity and scalability.

This production method allows you to customize the DOOH ads with live data feed (weather, prices, live vents) and third party APIs, or implement interactive functionalities. It also provide responsiveness and fast adaptation of the DOOH creative to different screen sizes.
HTML5 DOOHs have better performances and increase engagement.

Place your HTML5 DOOH creative strategically into digital billboards, digital screens, mall kiosks, train stations, bus stops, airports, etc.

The location is key to target consumers, and using relevant creatives that combine strong messaging with appealing visuals, brands can drive higher engagement. 

If the digital screens incorporate the right functionalities, companies can track analytics and measure the users’ engagement with the DOOH advertisement.

DOOHs & HTML5 DOOHs give you extensive customisation opportunities, unlimited usage of creativity, and an exceptional ads exposure. They allow you to measure the campaigns performances, target a broad audience or a niche (depending on the campaign location), and run campaigns during peak hours, or night-time hours, or for all day.

It depends on the services you need. We can storyboard, design and code your DOOH ads.

The design cost depends on the creative process to bring to life the campaign, the design of the storyboard to define layout, animations and frame transitions, and the actual design of the production files.

The development budget, however, depends on the complexity of the animation, the functionalities you want to achieve (animated, interactive, playable and so on), and the number of creatives that need to be coded.

We also perform QA and testing for advanced DOOH functionalities like integration with third party APIs.

Yes we can. Please reach out to us and we will be happy to show you case studies and several HTML5 Digital Out of Home advertisements produced for our partners.

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