DIGITAL OUT OF HOME
ADS PRODUCTION
Digital out of Home advertising has experienced a significant degree of innovation and technological development in recent years with the introduction of HTML5 ready Out of Home screens.
For advertisers this means the opening of new doors, combining the reach of Digital out of Home ads with dynamic relevant ads made possible by using HTML5, including: Live Feeds, Interactive Games, Responsive Ads or Live Streaming.
LIVE FEEDS
It’s proven that relevant creativity, in the right setting, will engage audiences. In order for DOOH ads to be relevant, they should integrate data with excellent creative execution. Using HTML5 to produce Digital Out of Home advertising, it’s possible to implement live data feeds into a creative, whether that be a weather info, share prices or live news.
UBISOFT – GHOST RECON BREAKPOINT
Our recent campaign in collaboration with Ubisoft and Ocean Outdoor Netherlands is an excellent example of a real-time countdown timer display and was the first dynamic creative DOOH campaign in the Netherlands.
Want to learn more? Read about the campaign on our blog.
DYNAMIC CREATIVE
FIFTY SHADES DARKER
AGCS were commissioned by Universal Pictures Benelux to produce their digital out of home ads for a programmatic campaign that ran to promote the DVD release of Fifty Shades Darker.
The DOOH advertising used a combination of HTML5 video and dynamically planned content that changed throughout the day to reveal different content to users in the daytime vs the evening.
The campaign was highly successful and the streamlined production process meant the ads were produced in a matter of days and delivered through a programmatic DOOH buying platform.
GAMIFICATION & INTERACTION
WINNER OF THE OCEAN OUTDOOR DIGITAL CREATIVE COMPETITION 2019
WINNER OF THE OCEAN OUTDOOR DIGITAL CREATIVE COMPETITION 2019
Thanks to HTML5, AGCS can code computer game style ads for your interactive out of home advertising, maximising brand exposure and interest. Users are able to connect to the WIFI of an Out of Home screen and control the game with their mobile, or interact in many other ways with the ads.
OCEAN CLEANUP INTERACTIVE GAME
AGCS has won the 2019 Ocean Outdoor Digital Creative Competition with an interactive gaming experience. Passersby are invited to play an interactive game on an Out of Home screen, using their mobile devices to collect discarded plastic from an ocean scene. The game is coded to be unwinnable, with the aim to raise awareness about the dire need to stop the plastic tide. The activation successfully took place in London, Westfield Shopping Centre in August 2020.
TRUSTED MEDIA OWNERS:
F.A.Q.
Digital out-of-home advertising used to be strictly related to video creative, but recently more and more screen providers are utilizing HTML5 code for their Digital out-of-home advertising. The HTML5 technology, combined with Javascript and CSS, boost both creativity and scalability.
This production method allows you to customize the DOOH ads with live data feed (weather, prices, live vents) and third party APIs, or implement interactive functionalities. It also provide responsiveness and fast adaptation of the DOOH creative to different screen sizes.
HTML5 DOOHs have better performances and increase engagement.
Place your HTML5 DOOH creative strategically into digital billboards, digital screens, mall kiosks, train stations, bus stops, airports, etc.
The location is key to target consumers, and using relevant creatives that combine strong messaging with appealing visuals, brands can drive higher engagement.
If the digital screens incorporate the right functionalities, companies can track analytics and measure the users’ engagement with the DOOH advertisement.
DOOHs & HTML5 DOOHs give you extensive customisation opportunities, unlimited usage of creativity, and an exceptional ads exposure. They allow you to measure the campaigns performances, target a broad audience or a niche (depending on the campaign location), and run campaigns during peak hours, or night-time hours, or for all day.
It depends on the services you need. We can storyboard, design and code your DOOH ads.
The design cost depends on the creative process to bring to life the campaign, the design of the storyboard to define layout, animations and frame transitions, and the actual design of the production files.
The development budget, however, depends on the complexity of the animation, the functionalities you want to achieve (animated, interactive, playable and so on), and the number of creatives that need to be coded.
We also perform QA and testing for advanced DOOH functionalities like integration with third party APIs.
Yes we can. Please reach out to us and we will be happy to show you case studies and several HTML5 Digital Out of Home advertisements produced for our partners.
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From Web Development, to E-Commerce and Graphic Design, we can help you with a wide range of services.
Learn more about what we can do for you, or get in touch for an introduction call with one of our team members.
