DIGITAL OUT OF HOME
Digital out of Home has experienced a significant degree of innovation and technological development in recent years with the introduction of HTML5 ready Out of Home screens.
For advertisers this means the opening of new doors, combining the reach of DOOH with dynamic relevant ads made possible by using HTML5, including: Live Feeds, Interactive Games, Responsive Ads or Live Streaming.
It’s proven that relevant creativity, in the right setting, will engage audiences. In order for DOOH ads to be relevant, they should integrate data with excellent creative execution. Using HTML5 to produce Digital Out of Home ads, it’s possible to implement live data feeds into a creative, whether that be a weather info, share prices or live news.
UBISOFT – GHOST RECON BREAKPOINT
Our recent campaign in collaboration with Ubisoft and Ocean Outdoor Netherlands is an excellent example of real-time countdown timer display and was the first dynamic creative DOOH campaign in the Netherlands.
Want to learn more? Read about the campaign on our blog.