Champions of the Planet
Landing Page and Live Countdown Timer
Global digital infrastructure company Equinix approached us to build an interactive landing page as part of Sparx Day - their annual internal campaign combining celebration, teamwork and collaboration to drive the organisation forward.
The Sparx Day event was due to be held on the same day as the global environmental movement Earth Day - which provided an opportunity to centre the campaign on Equinix’s commitment to sustainability.
Design and development
We developed a design which used celestial imagery to represent the Earth Day and sustainability links, and kept the layout simple and effective with minimal clutter.
The website features a Sparx Day Toolkit with resources and information relating to the campaign and the larger sustainability commitment of Equinix.
We wanted to create a dynamic element for the landing page which would create some excitement and encourage engagement. We coded a live countdown timer which is the prominent feature of the site. This timer was set to countdown to the start of Sparx Day and Earth Day.