Thinking Inside the Box
Interactive Landing Page
This project involved the development of an interactive landing page specifically oriented toward lead generation.
UK based TV marketing agency Finecast came to us to produce an interactive landing page aimed at lead generation - a campaign called Thinking Inside the Box. They had conducted a broad/comprehensive study examining the perceptions of viewers and industry experts in the modern TV space. The results presented a 360-degree view of TV in 2020, and they wanted to use this powerful information as a hook for lead generation.
Design and development
We decided to build an interactive landing page which we could use to channel users towards a signup CTA. The design elements for the site were provided by creative agency Orchid Creation, reflecting the look and feel of the existing Finecast online presence.
The results of the client study were presented in various formats including webinars, infographics, blog posts, and a white paper. These are useful for engaging different users in different ways, and also offering various options for channelling users toward the intended CTA. The most significant content required users to sign-up to access, becoming a useful conversion.
We coded simple HTML5 animated GIFs using the illustrations provided. These animations reflect elements of the content being promoted and help to create an engaging visual experience for the user - which ultimately steers them toward the CTA.
To complete the conversion we placed the accessible information behind a sign-up prompt. The sign-up action was a simple and easy to complete form which captured important info for marketing purposes. On completion of the form the user is able to access the information.