The Outside Perspectives
Website, Visual Identity, Blog
For this project we created a brand new online presence for our client, with a strong and recognizable visual identity.
The Outside Perspectives - a management consulting company - tasked us with creating a new website which reflects their mission to promote new methods of doing business where investment in people generates ecological value. This company mission needed to be reflected in the website look and feel and overall visual identity.
Design and development
Since the main objective of the project was to build an aesthetic which showcases the clients values, we created a carefully structured layout which tells the user a story about the client and their approach to business.
We designed icons, patterns, and backgrounds with elements of nature presented in a minimalistic and modern way to represent the holistic approach of the clients’ consulting business as well as their commitment to the environment.
We built the website on WordPress, using Elementor PRO to create a custom theme. Before taking the website live we tested performance on all major browsers including Chrome, Opera, Safari, and Mozilla to ensure a seamless user experience.
Look & feel
The main design focus was to communicate the clients commitment to environmental preservation through a strong visual identity.
To this end we created icons, patterns, and backgrounds using visual cues which reflect nature, community, and progress. Some specific elements include a natural colour palette, a tree ring visual descriptor, maps and topographic line-work as backgrounds, and custom icons.
An important communications and marketing platform for the website is a blog which features case studies and success stories of the client. To enhance the impact of this we designed a highly customised article template to be used along with the blog module we installed. This template easily integrates stats, quotes, and charts which can be used to communicate blog content clearly and effectively. A standard article template also ensures a pleasant user experience and good searchability.