Our client is a Human Resources focussed software company, with a platform for managing HR processes. They approached us to develop retargeting banners to assist with their marketing efforts.
Applaud
Creating sets of retargeting banners tailored to the clients marketing strategy.
Overview
This project involved developing the banner ads and supporting creative for a retargeting campaign.
INDUSTRY
Human Resources Management Technology
DELIVERABLES
Retargeting HTML5 Display Banner Ads
TOOLS
Photoshop, Illustrator, GSAP, HTML5, Javascript
Developing retargeting banners for effective marketing
Developing creative and turning it into functional banners
Our team used the brand and visual guidelines provided by the client to produce three sets of retargeting banners. Following our standard process we began with storyboard proposals, followed by a master design. Once approved, we adapted the master design for different sizes and formats. All design and coding was done in-house.
Tailoring banners to different aspects of the clients product
Our three concepts dealt with different aspects of the client technology: the product dashboard highlighting the simple and clean design; the navigation and functionality of the technology; and the ability to integrate with third-party platforms. Our goal was to clearly communicate the product features and functionality.
Ensuring the banners function flawlessly
The final stage of our process involved rigorous QA to ensure all banners function flawlessly. Our client received three sets of banners which could be used for targeting across search and social platforms based on different aspects of the product.
Developing retargeting banners for effective marketing
Developing creative and turning it into functional banners
Our team used the brand and visual guidelines provided by the client to produce three sets of retargeting banners. Following our standard process we began with storyboard proposals, followed by a master design. Once approved, we adapted the master design for different sizes and formats. All design and coding was done in-house.
Tailoring banners to different aspects of the clients product
Our three concepts dealt with different aspects of the client technology: the product dashboard highlighting the simple and clean design; the navigation and functionality of the technology; and the ability to integrate with third-party platforms. Our goal was to clearly communicate the product features and functionality.
Ensuring the banners function flawlessly
The final stage of our process involved rigorous QA to ensure all banners function flawlessly. Our client received three sets of banners which could be used for targeting across search and social platforms based on different aspects of the product.
