loveholidays came to AGCS with a goal to produce a new look and animation for their old digital campaigns (seen here), that surpassed that of their competitors. They wanted to create beautiful HTML5 display banners driven by lifestyle elements and striking visuals - designed to run on the Google Ads network.
loveholidays
Bespoke dynamic creative on the Google Ads network
Overview
We helped one of the UK's most beloved travel companies increase conversions by 172%
INDUSTRY
Travel & Hotel
DELIVERABLES
Digital Design, Dynamic Display Banners
TOOLS
Google Web Developer, HTML5
A refreshed look to hold its own
Creating a Sense of Summer
Our goal for the loveholidays campaigns was to give users a sense of summer holidays and entice them to book their vacation packages. The first campaign was a visual and lifestyle-driven awareness campaign, strategically designed to capitalise on peak booking periods. The second campaign used dynamic creative elements, pulling information from a large data feed of hotels to power their dynamic remarketing.
Seamless and Strategic Design
We received a key visual from loveholidays and then designed a storyboard to create the HTML5 animated banners. These banners were tested against Google Responsive Display Ads for dynamic remarketing to increase click-through and conversion rates. Our design followed the loveholidays brand guidelines seamlessly, emphasising their logo and using colour and subtle animation to draw attention to the call to action, all while staying within a strict file size limit.
A great result
The retargeting campaign produced a conversion rate ten times higher than on any previous loveholidays ads, which saw an increase of +172% in conversion rate. The best indication of success is the great feedback from the client:
“Big thanks to the team at AGCS for their swift and outstanding work on our HTML5 ads. They seamlessly aligned with our brand across channels, showcasing exceptional results. A pleasure working with such a dedicated team!"
Content customised to different stages of the sales funnel.
We produced content for every stage of the sales funnel, from awareness to engagement and conversion, and included diverse formats such as videos, carousels, and display ads across platforms like LinkedIn, Instagram, and Google. The process often required not only adaptation but also the creation of multiple creative concepts to suit different channels, sizes, and formats.
A refreshed look to hold its own
Creating a Sense of Summer
Our goal for the loveholidays campaigns was to give users a sense of summer holidays and entice them to book their vacation packages. The first campaign was a visual and lifestyle-driven awareness campaign, strategically designed to capitalise on peak booking periods. The second campaign used dynamic creative elements, pulling information from a large data feed of hotels to power their dynamic remarketing.
Seamless and Strategic Design
We received a key visual from loveholidays and then designed a storyboard to create the HTML5 animated banners. These banners were tested against Google Responsive Display Ads for dynamic remarketing to increase click-through and conversion rates. Our design followed the loveholidays brand guidelines seamlessly, emphasising their logo and using colour and subtle animation to draw attention to the call to action, all while staying within a strict file size limit.
A great result
The retargeting campaign produced a conversion rate ten times higher than on any previous loveholidays ads, which saw an increase of +172% in conversion rate. The best indication of success is the great feedback from the client:
“Big thanks to the team at AGCS for their swift and outstanding work on our HTML5 ads. They seamlessly aligned with our brand across channels, showcasing exceptional results. A pleasure working with such a dedicated team!"
Content customised to different stages of the sales funnel.
We produced content for every stage of the sales funnel, from awareness to engagement and conversion, and included diverse formats such as videos, carousels, and display ads across platforms like LinkedIn, Instagram, and Google. The process often required not only adaptation but also the creation of multiple creative concepts to suit different channels, sizes, and formats.
