For Qatar Airways, we created a series of animated campaigns designed to capture the essence of their international reach. The project focused on transforming static images into uniquely animated visuals that could resonate with a diverse, global audience.
Qatar Airways
We created several multilingual campaigns that reached over 170 countries worldwide
Overview
Creating a range of Display Banner Ads and Augmented Reality Filters for an International Campaign.
INDUSTRY
Travel
DELIVERABLES
Creative Concepts, Designs, Banner Development, Rich Media Video Banners, AR Filter for Instagram
TOOLS
Photoshop, Illustrator, GSAP, HTML5, Javascript, SparkAR
Bringing a Global Brand to Life
Reaching a Worldwide Audience
The campaigns were crafted to run internationally, with each animation adapted to multiple languages. This ensured the brand's message was not only visually engaging but also accessible and impactful across different cultures and regions around the world.
An Interactive Social Extension
To extend the campaign's reach and interactivity, we developed a custom Augmented Reality (AR) filter for Instagram. Using the selfie camera, the filter replaced the user's background with the unique illustrated scenes from the campaign. When users tapped the screen, the backgrounds would cycle rapidly before randomly landing on a single destination, revealing "where your next vacation should be."
Big Scale Production, Boutique Agency Attention
Our approach combines the power of a large-scale production house with the personalized service of a boutique agency. This means you get the best of both worlds: the resources and technical expertise to handle even the most ambitious projects, paired with the dedicated, one-on-one attention your brand deserves. We don't just deliver a product; we collaborate closely with you every step of the way to ensure your vision is realized flawlessly, on time, and on budget.
Bringing a Global Brand to Life
Reaching a Worldwide Audience
The campaigns were crafted to run internationally, with each animation adapted to multiple languages. This ensured the brand's message was not only visually engaging but also accessible and impactful across different cultures and regions around the world.
An Interactive Social Extension
To extend the campaign's reach and interactivity, we developed a custom Augmented Reality (AR) filter for Instagram. Using the selfie camera, the filter replaced the user's background with the unique illustrated scenes from the campaign. When users tapped the screen, the backgrounds would cycle rapidly before randomly landing on a single destination, revealing "where your next vacation should be."
Big Scale Production, Boutique Agency Attention
Our approach combines the power of a large-scale production house with the personalized service of a boutique agency. This means you get the best of both worlds: the resources and technical expertise to handle even the most ambitious projects, paired with the dedicated, one-on-one attention your brand deserves. We don't just deliver a product; we collaborate closely with you every step of the way to ensure your vision is realized flawlessly, on time, and on budget.
