The Social Hub Creative

The Social Hub

Creating a complete range of assets for a new brand identity

Overview

This project involved creating over 200 assets based on our clients rebranded identity.

INDUSTRY

Hospitality

DELIVERABLES

Creative Concepts, Designs, Banner Develolpment, Video Creation and Editing

TOOLS

Photoshop, Illustrator, After Effects, GSAP, HTML5, Javascript

The Social Hub Lifestyle Imagery
The Social Hub mobile creative

New brand assets for a new brand identity

Our client is a unique hotel concept, offering travellers, students, and locals a place to work, stay, eat, and play. They had rebranded from their previous identity as ‘The Student Hotel’ and needed a full range of assets to accompany the rebrand.

Adaptable designs tailored for a wide range of uses

The client provided us with raw footage, design materials, and brand guidelines, which our team used to create over 200 assets. We began with master designs, which could then be adapted for various sizes, formats, localizations, and channels, covering social media posts, campaigns for different markets, and display ads.

The Social Hub Image
The Social Hub Image
The Social Hub Image
The Social Hub Image

Content customised to different stages of the sales funnel.

We produced content for every stage of the sales funnel, from awareness to engagement and conversion, and included diverse formats such as videos, carousels, and display ads across platforms like LinkedIn, Instagram, and Google. The process often required not only adaptation but also the creation of multiple creative concepts to suit different channels, sizes, and formats.