Creating a better shopping experience with dynamic DOOH
Retail
Creative Concepts, Designs, Dynamic Digital Out Of Home, Video Creation and Editing
Photoshop, Illustrator, After Effects, GSAP, HTML5, Javascript, API use and creation
Westfield approached us to create a series of DOOH screens for a Fiji Airlines campaign to entice mall visitors to purchase holiday flights from Los Angeles to Fiji.
The screens were programmed to connect with a weather API and pull live data showing the temperature and weather conditions in Fiji.
Additional dynamic elements were coded to display alternative background videos and different messaging based on the time of day and weather conditions in Fiji.
To foster engagement and interaction, we developed interactive DOOH screens featuring live polls at Westfield shopping centres in the USA. Mall visitors could participate in real-time polls by scanning QR codes, with results displayed dynamically, creating an immersive and engaging environment.
Collaborating with Westfield Mall, we deployed dynamic Digital Out-of-Home (DOOH) screens across their US locations, showcasing real-time film and showtime data from AMC theatres. Integrated QR codes facilitated seamless ticket purchases, enhancing the cinema experience for mall visitors.
For their various shopping mall locations Westfield wanted a DOOH weather screen which could be sponsored by different brands.
We created screen pulling data from an API and displaying the weather info for the specific location. We also introduced dynamic elements including background, condition text, and icons programmed to reflect the weather outside the mall.
Also included was a live calendar and clock function showing the correct date and time.
For seamless digital experiences, our HTML5 and DOOH assets are designed for impeccable performance. We build every HTML5 creative with flawless functionality in mind, ensuring they run perfectly across all platforms and devices. From interactive campaigns to dynamic displays, our content guarantees a smooth, responsive, and engaging experience for your audience, every single time.
Oudebrugsteeg 9, 1012 JN,Amsterdam (NL)
Oudebrugsteeg 9, 1012 JN,Amsterdam (NL)
